Revealed – Kony 2012 Campaign Loses Couch Potatoes

Linking to a video on Facebook is one thing. Getting off the couch is quite another.

Viral internet sensation Kony 2012 found the campaign’s youthful army of ”clicktivists” largely unwilling to actually get up, go outside and put up posters.

Judging by the mood online, many had decided the whole meme was, like, so 10 minutes ago.

Participants in the campaign’s Cover the Night event on Friday were asked to form into teams, volunteer for their community for a few hours by picking up rubbish or washing cars, then spend the evening plastering walls, pavements and windows with promotional material.

But amazing things generally failed to happen. In New York, barely 5000 people had pledged on Facebook to join in. The event’s page didn’t specify a location, and Twitter revealed only a handful of groups heading to places such as Times Square, where a big video screen showed a Kony 2012 trailer every half hour just above a Foot Locker store.