Video – How PR Came to Rule Modern Journalism

“You can’t believe everything you read in the papers.” Everyone knows this, but few people realise this truism extends far beyond the celebrity pages and gossip columns, and spills into ‘real’ news. Here, the near-invisible influence of PR companies is often pivotal in deciding what news gets told, and how it gets reported. By taking a brief look at the history of modern journalism, and using real examples taken from recent headlines, Michael Marshall will show why you really, really can’t believe everything you read in the papers.

Michael Marshall is the co-founder and vice-president of the Merseyside Skeptics Society and appears on the Skeptics with a K and Strange Quarks podcasts. Besides organising national and international campaigns against homeopathy, he writes about the often-unsuspected role of PR in modern media. He was once called by Ben Goldacre ‘a mighty nerd from Liverpool’. He was also once rather amusingly called a very rude word by self-proclaimed psychic Joe Power.

QED is a two-day science and skepticism conference taking place in the Piccadilly Hotel, Manchester on the 10th-11th March 2012.

Fantastic speakers from the worlds of science and entertainment will be joining us for a weekend celebration of science, reason and critical thinking.

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